While the NBA is rooted in the United States and Canada, its international journey began decades ago — at first in modest exhibition form, then progressing to regular-season contests abroad as the league matured.
Early Exhibitions and the First Steps
- The first recorded overseas game involving an NBA team occurred in 1978, when the Washington Bullets traveled to Tel Aviv to face Maccabi Tel Aviv in an exhibition match. The Bullets lost 98–97.
- Through the 1980s, NBA teams periodically traveled for exhibition games in Europe, Israel, and elsewhere. In 1984, exhibitions by the Nets, Suns, and SuperSonics were staged in countries like Italy, West Germany, and Switzerland.
- In 1988, the Atlanta Hawks played a series in the Soviet Union, a landmark given the geopolitical context of the time.
These early tours were largely symbolic — showcasing the NBA brand, offering players exposure to new environments, and cultivating interest in international markets. They did not count toward official standings.
The First International Regular Season Game
- The first NBA game that officially counted toward the regular season and was played outside North America took place on November 2, 1990, when the Phoenix Suns faced the Utah Jazz in Tokyo, Japan.
- That marked a turning point: it proved that the league could successfully stage meaningful games abroad, not just exhibitions. Over time, this opened the door to additional regular-season games in other cities and countries.
The NBA Global Games Era
- Starting in 2013, the NBA formalized its international efforts under the banner of NBA Global Games—a unified initiative combining both preseason exhibitions and select regular-season matches abroad.
- In the 2013–14 season alone, the NBA scheduled 10 international games (8 preseason, 2 regular season) across multiple countries.
- Since then, nearly every season has featured at least one overseas exhibition, and more frequently, international regular-season games. The league now totals over 117 international games (84 preseason, 33 regular season) by one recent count.
- Through this approach, the NBA blends brand building, fan development, and competitive basketball on the global stage.
Why the NBA Pushes Abroad
The expansion of Global Games isn’t just showmanship. It reflects a multi-pronged strategy:
- Fan growth and market penetration
Exposing local audiences to NBA-level action helps convert casual fans into invested ones, particularly in markets like China, Europe, and Latin America. - Brand and revenue expansion
International games boost media rights, sponsorships, merchandise sales, and local partnerships. - Player and team development
Preseason games abroad provide teams a chance to test systems in unique settings, with travel demands that mimic playoff stress. - Cultural and diplomatic influence
Basketball becomes part of cross-border cultural exchange, soft diplomacy, and global connection.
Notable Milestones in NBA’s Global Travel
- 2010 Europe Tour: NBA teams played exhibitions in England, Spain, France, and other European markets as part of the Global Games imprinting.
- London Games: Starting officially in 2011, the NBA began staging regular-season games in London (e.g. Raptors vs. Nets), helping to anchor European interest.
- Mexico City & Paris: In recent years, the league has brought regular-season games to Mexico City and Paris, further extending its geographic reach.
- Abu Dhabi: A relatively new node, Abu Dhabi hosted preseason games in multiple seasons, including 2025.
Challenges & Considerations
While the Global Games concept is powerful, it comes with tradeoffs:
- Logistics and fatigue: Travel across time zones, adapting to foreign venues, and managing rest are real burdens for players and staff.
- Competitive balance: Overseas games sometimes require schedule adjustments, travel accommodations, and local rules adaptations.
- Local relevance: The NBA must balance drawing crowd interest without turning games into glorified exhibitions. Local engagement and partner collaboration matter heavily.
- Sustainability: Maintaining fan momentum beyond a one-off game demands consistent follow-up—youth development, broadcast presence, and grassroots investment.
Where the NBA Global Games Go Next
The coming seasons look promising. The league continues to announce regular-season international series (e.g. Berlin and London for 2026). This signals that the NBA views Global Games not as gimmicks, but as central to its long-term strategy.
From that first 1978 trip to today’s curated international schedule, the history of NBA Global Games is one of gradual evolution—building from exhibition roots into a robust global apparatus. It’s a journey where basketball becomes not just America’s sport, but a shared global language.